Press Release September 2009
Motivational Speaker Author Clint Cora
FOR IMMEDIATE RELEASE:
Karate World Champion
Says Companies Must Motivate During Tough Times
Toronto, Ontario,
Canada - September 28, 2009 - According to former Canadian
National Karate Team member and Karate World Champion Clint
Cora, companies must keep their employees motivated,
especially during these tougher economic times.
What makes this martial arts expert qualified to make such a
claim? It turns out that Cora is also a former sales and marketing executive who
spent over twenty years in the corporate world.
Certain Staff Are
Vulnerable If Not Motivated
Motivation is required for any employee but is even more crucial for
those in roles that have more direct consequences on revenues such as
company sales forces. Another is customer service staff since
they have direct customer interaction. Production teams also
fall into this category because overall quality is impacted by the
efforts of assembly lines. And of course, those who see their
colleagues being laid off are also vulnerable if not kept motivated.
During booming economic periods, many companies had incentive programs
to help motivate employees. They knew that if some
employees were not happy, they could easily jump ship to other
companies.
Having observed his former industry, Cora says, “I’ve seen top pharmaceutical
sales representatives jump and quite often, these high
performers would end up with direct competitors. Competitors
love to snap up high performers much like professional sports teams do.”
Some management might think that since these are tougher times, the
risk of losing valuable employees to competitors would be much lower
with the perception that most people would be happy just to have a
paying job during recession. There might be a lower need to
motivate employees since there probably won’t be much jumping around to
other companies.
Both Company Loyalty And
Work Quality Can Be Affected
However, Cora claims that this may not be true as he states, “Security
of a job is not the only motivating factor among many employees,
particularly younger ones. Even though it’s true that many
may stay with a company without much motivation from management, it
doesn’t mean that they will be motivated to perform their jobs at high
levels. Quality as well as loyalty will suffer as a result
with potential negative impact on bottom lines. Companies
still need to motivate during both good and bad times.”
Clint Cora
www.clintcora.com (high resolution photos available at media webpage)
905-814-5763
contact@clintcora.com
###
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