As a motivational diversity speaker, I believe that it is important to keep on learning by regular reading. The book I’m currently reading is a sales book called SPIN Selling by Neil Rackham. I actually have had this book sitting on my shelves for a few years unread but recently caught it listed as one of the top five sales books to read. So I decided to put it back on my reading list.
Now, you might think that books on selling may not be applicable to you if you are not in a sales career. But think again, because EVERYONE SELLS. If you are an entrepreneur, you have to sell to clients and customers no matter what industry. If you are in a career, you have to get your ideas across to others at your company and get them on your side – that’s selling.
So a lot of people can benefit from learning a bit more about the psychology of good selling techniques. I’m about halfway through SPIN Selling it’s pretty good.